“After years of living up to its name for the wrong reasons, advertising agency Grey has hit a rich vein of form.” So said The Evening Standard, who profiled the agency in March.
January saw The Sunday Times name Nils Leonard as one of the 500 most influential people in the UK, in its Debrett’s-powered list celebrating those that ‘persuade, inspire, change lives, fuel ambitions and who shape our thoughts and world’.
Shot in one stunning take, the film – to promote The Sunday Times’ revamped Culture Magazine – tips its hat to some of the most instantly recognisable moments from culture through the ages. In just 50 seconds, it recreates six iconic scenes from more than 500 years of history: Rodin’s The Thinker, the epochal ‘bench scene’ from Forrest Gump, the Mad Men title sequence, Michelangelo’s seminal Creation of Adam, the Mr Pink/Mr White ‘altercation’ from Tarantino’s Reservoir Dogs, and, finally, the helmeted, Grammy Award-winning electronic duo Daft Punk.
As well as winning in Cannes (and seeing directing duo Us named in Saatchi & Saatchi’s New Directors’ Showcase), it garnered more than two million completely organic views and made the Top 10 posts on reddit – ‘the front page of the internet’.
Campaign scored Grey eight out of nine in its annual School Report, citing ‘an agency that has very much hit its stride’. It’s the second year in a row we’ve been awarded an eight – our highest-ever score.
Back with a bang – literally – in January with The Sound of Taste for Schwartz, a ‘sonic flavourscape’ created to promote the brand’s new Flavour Shots . The audio-visual installation saw several tonnes of black peppercorns, cardamom, basil leaves, cinnamon, cumin seeds, ginger, chilli and coriander rigged to explode in perfect sync with a delicate piano composition from DJ/producer MJ Cole and was designed to dramatise the intense effect that herbs and spices have on the senses.
February saw GreyPOSSIBLE hire Ben Clapp as Executive Creative Director and deputy ECD of Grey London – acting as the ‘creative lynchpin’ between the two agencies. Ben joined from Profero, where he was UK ECD, and had previously worked at Elvis and Tribal DDB.