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Grey Matter: The choice is [not] yours

In the latest of our Grey Matter events, we invited 150 industry guests to The Choice is [Not] Yours at our Hatton Garden office, where leading figures from the world of politics, public affairs, advertising and media examined how our ballot box and buying decisions are influenced by subliminal factors.

The expert panel comprised:

Stephen Adams, partner at Global Counsel and political speech writer
Tim Allan, founder of Portland and key media advisor to Tony Blair and the Labour Party during the 1997 election
Eli Pariser, chief executive officer of Upworthy and board president of
Heather Andrew, chief executive officer of Neuro-Insight
& Leo Rayman, chief strategy officer of Grey London

For those who couldn’t make it, Campaign has published this write-up and short film. Keep your eyes peeled for the next.


In the good books, again

We were thrilled to be awarded an eight (out of nine) in Campaign’s School Reports – it’s annual and influential barometer of the state of the industry and its inhabitants. We first scored an eight in 2013; at the time it was our highest score ever. It has now become merely our JOINT highest score, having achieved the same grade in every year since.

‘For Grey, 2014 was all about brilliant work. Not only did the agency win the respect of its peers but, crucially, the work created a positive business benefit for its clients. What was notable about Grey’s work was its breadth and its ability to generate news coverage, not just from TV ad campaigns’ said Campaign, before praising our ‘terrific momentum’. Well in.

Read the report in its entirety here.




Rayman promoted to CSO

Leo Rayman has been promoted to our Chief Strategy Officer, replacing Lucy Jameson who took over as CEO earlier this year.

Lucy commented: “Leo’s worked for me three times.  That tells you two things.  Firstly, he’s a sucker for punishment.  Secondly, I rate him very highly!”

Supporting Leo is Matt Tanter, the planning director responsible for the award-winning Lucozade Conditions Zone, who is promoted to Head of Planning.

Read more (and ogle at Leo’s wonderful beard) in Campaign here.

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Lucy Jameson appointed CEO of Grey London

We’re thrilled to announce that Lucy Jameson has been appointed CEO of Grey London.

Lucy, who takes the hotseat immediately, said, “I’m very excited by this opportunity to build on the momentum we’ve created here. We have great people, great clients, a great culture – and a great future.”

Nils Leonard, Chairman and Chief Creative Officer, added: “Grey London’s culture is what makes us different. Lucy embodies this energy and like all the best, makes everyone around her raise their game. I can’t wait to partner Lucy in taking Grey London to the next level.”

For further details, see the press release here.


General Mills names Grey London lead agency

Well, we’ve hit 2015 running! On the back of us picking up the Vodafone UK account, we’re delighted to have been appointed General Mills’ lead agency, looking after such iconic brands as Green Giant and Betty Crocker – brands that already have a rich and well-known heritage in advertising. We’re looking forward to taking them to the next level.

Read more on Campaign here.


Hitting the Swee(e)t Spot

Since launching our Sweeet campaign for McVitie’s last year, we’ve been inundated with requests from the public for cuddly, plush versions of the adverts’ stars.

Well, we’d hate to disappoint…

A year after the campaign first broke, McVitie’s has pumped £3m into an on-pack promotion, with the chance of winning your very own Sweeet friend (there they are, posing above).

The nice folk at Fast Company took the opportunity to write some words on the success of the campaign as a whole – check it out here.


Grey: Network of the Year 2014

With lots of money coming in and tremendous creative work going out, Grey has completed a remarkable transformation many in the industry thought unimaginable only a few years ago.

Capping off an excellent 12 months for us folk down on London’s Hatton Garden, we were chuffed to be named  Campaign’s Network of the Year 2014.

We were also named runner up in Agency of the Year, while our client News UK was runner up in Advertiser of the Year. Here’s to an even better 2015.

Read what Campaign had to say here.

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Beard Baubles

‘What makes beards even better? BAUBLES.’

Such was the thought process of the brilliant Mike (Kennedy) & Pauline (Ashford), who devised the commendably straightforwardly-named Beard Baubles.

We teamed up with Jimmy Niggles, founder of THIS IS BEARD and BEARD SEASON, who loved the idea. All money raised from sales of Beard Baubles will go directly to Beard Season, which campaigns against cancer, particularly Melanoma. If you’d like to read more about Jimmy’s story, or just ogle his excellent facial hair, please do so here.

The resulting photoshoot, displaying Beard Baubles in their natural habitat (on the faces on some of our beardier members of staff), will also be turned into the official agency Christmas card.

Read more about Beard Baubles on MailOnline (yes, really) here.

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‘Unquiet’ makes TV debut in C4 ad break takeover

Here’s some exciting news: The Unquiet Film Series is to make its TV debut during high-profile C4 drama Homeland.

The Times has bought an entire ad break during the show, in which it will showcase Bearing Witness: the story of the kidnapping and escape of two Times journalists in Syria earlier this year.

“Bearing Witness tells a powerful story full of insight into the dangers journalists face in their endeavours to report the truth from hostile environments around the world,” said Nick Stringer, chief creative officer at News UK. “Broadcasting this short film on Channel 4 in the Homeland slot is the perfect alignment, brand fit and reach of our target audience.”

For full details, head over to the Media Guardian.


Grey LDN named IPA Effectiveness Agency of the Year

We could barely have hoped for a better night at the IPA Effectiveness Awards – one of the most prestigious award shows on the planning circuit and the most rigorous test of effectiveness in the world. Our four shortlisted entries – a joint industry high – saw us collect two Gold and two Bronze awards, as well as scooping the Best Multi-Market gong and (wait for it…) IPA Effectiveness Agency of the Year 2014; a phenomenal achievement.

Take a look at the work that got us there here.


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Grey captures Kuoni

Here’s some nice news for a chilly November morning: we’ve been appointed by luxury travel brand Kuoni to its £3m ad account.

Our first work will be a fully-integrated brand campaign – alongside partner agencies Grey Shopper and GreyPOSSIBLE – which breaks on Boxing Day.

Check out the full story at Campaign here.


Grey promotes Chief Creative Officer Nils Leonard to Chairman

Signalling the agency’s commitment to creative excellence and innovation, Nils Leonard has been promoted to Chairman of Grey LDN – a role he’ll assume alongside his current title of Chief Creative Officer.

The news comes in a month that has already seen Leonard’s role as an industry leader recognised by D&AD, which appointed him to the Board of Trustees and The Hospital Club, which named him one of the most influential and innovative 100 people working in Britain’s creative industries today.

Tor Myhren, Worldwide Chief Creative Officer of Grey, commented: “Nils is the most ambitious creative person I’ve ever met. And his ambition translates into a relentless work ethic and an absolute refusal to stop at good, when he knows it can be great.”

Read more at Campaign here.

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Grey LDN scores bumper night at Campaign Big Awards

We had an excellent night at the Campaign Big Awards – one of the most important and prestigious awards shows in the UK ad industry – picking up two golds, four silvers, a ‘highly commended’ and being named Direct Agency of the Year.

Golds went to Icons and Fat Cats, both for The Sunday Times, while the silvers were awarded to Fat Cats (x2), Ryman Eco and The Geek Recruitment, a nifty bit of  hidden, coding-based recruitment on our website.

Significantly, we were awarded for five different campaigns, across a properly broad array of media. Around 55 people were directly involved in the making of the work that was celebrated. In the words of our Chairman and CCO Nils Leonard, ‘It’s a mark of our culture. And the level of the talent that you work alongside. Well done. You Should be proud.’

Read more about the night here, or click here for the full list of winners. Cheers!


Grey named one of D&AD’s most-awarded

May saw us named the third-most awarded agency in the world at D&AD, as well as being the most in-book/nominated agency globally, with 19 accolades across eight different campaigns.

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Grey appointed by Vodafone UK

March saw us awarded a place on the Vodafone UK roster, complementing our award-winning work on the Global and Ireland accounts. Our first campaign saw us launch The Call, an emotive salute to the emergency services and those that support them and a tonal shift for Vodafone’s advertising in the UK.

View Adweek article

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Grey receives best ever school report

Campaign scored Grey eight out of nine in its annual School Report, citing ‘an agency that has very much hit its stride’. It’s the second year in a row we’ve been awarded an eight – our highest-ever score.

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GreyPOSSIBLE hires Ben Clapp as ECD

February saw GreyPOSSIBLE hire Ben Clapp as Executive Creative Director and deputy ECD of Grey London – acting as the ‘creative lynchpin’ between the two agencies. Ben joined from Profero, where he was UK ECD, and had previously worked at Elvis and Tribal DDB.