Creative Circle’s first female President, Vicki Maguire, has unveiled her new ‘angry, anarchic’ graphic identity for the organisation with the launch of its Annual. Upon being named President, she set out a bold new manifesto for the organisation, ‘we will never be like them’ – and the anarchic graphic identity reflects both her and its desire to disrupt the conservative, po-faced and increasingly corporate persona of the industry’s aware programmes.
Of the 300 printed annuals, no two are identical. Pages torn, crumpled and scrawled on in unique ways. Details including gold, silver and bronze foils printed onto individually bound cloth jackets, hundreds of paper hole punches carefully placed between pages and the spine traditionally stitched with hand dyed thread are telltale signs that each has been hand crafted.
“It’s akin to old punk zines,” says designer Matteo Alabiso, “Where the outcome isn’t as important as the message”.